The majority of us in the wholesale and retail fashion industry see those waves in our sales charts with the summer usually being in the valley. Well the following is something flying under the radar that you don’t desire to inform your competition about. Wholesale hats are picking up steam this season and have been on a steady rise.
Within the wholesale business we percieve trends developing because retailers nationwide start increasing orders in particular accessories. This is often a fad or it can be a trend and trends are very important to us as they are long lasting. Fads certainly are a flash inside the pan-usually good for one season-but trends develop with small movements that can come together for wide acceptance and rise and fall over a long period, often a decade.
Well bulk wholesale hats appear to be undergoing this trend development. 36 months ago cowboy hats was a fashion statement and created to a frenzy level. They’ve return to earth a little, however are still a really good item with additional wholesale cowboy hats shipping than some other hat category.
Next over the past few seasons the runways showed models wearing far more hats. From the spring preview shows for 2008, it became this kind of statement that just about any fashion reporter needed to notice and discuss it.
Hollywood and the music world are also inside the act with celebrities and performers more than ever decked outside in hats-far more than we saw 2 yrs ago. They can make a huge impression on the young who are pursuing the type of the stars.
Fashion magazines are giving hats more coverage also-sometimes an entire page on specific hats likes fedoras. Including the ads are onboard with models wearing hats.
All this is building into something far greater than a summer fad. A trend is building which could maintain for the upcoming a long period. So this is the time to begin staking your ground because the “hat place” in your town and the summer time is the time to start out because hats peak in summer to help complete the valley on the sales chart.
Maybe hats are new to you so you should know which wholesale hats to get. Let’s begin with the wholesale hats which can be near the top of their game right now. Over the summer nothing compares to wide brims and cowboy hats. Those two hat categories will account for more than 60% of the casual hat business. Thank Ralph Lauren for promoting gorgeous wide brim hats on the spring runways. Five inch rims are great, but super-widebrims (6 inches or more) are the statement fashion magazines are hyping and the Kentucky Derby saw oodles of those gracing the celebrities. These hats flatter a peek so much, women almost ignore the sun protection the hats provide. Natural is better, but colors are extremely good to ignore-especially white, ivory, and black.
Now for that American icon-the cowboy hat. Don’t write the obituary on these super-cool hats that add character and individualism to a look with all the simple addition of a hat. Natural or distressed straws in shapeable cowboy hats with rolled brims do best. The amount of celebrities have we seen in that appear to be? Celebrities actually kicked from the cowboy hat craze with Britney and J-Lo showing up in straw rolled brims and then everyone were required to have one. The plethora of cowboy hats has so many options there is one thing jbocge everyone, but adolescents are the biggest market. Don’t worry about cowboy hats. They are like the pink bunny which simply keeps going and going.
For shops catering to teenagers, fedoras and newsboys certainly are a must. Not a lot of sun protection here-but a lot of personality. Fedoras and newsboys are celebrity favorites with TV and magazines giving them gobs of exposure. Wholesale hats shipping this year include a lot of newsboys during the summer time bright colors of yellow, orange, and apple green. Basics like white and black are also good along with patterns of pinstripes and polka dots. Fedoras are a little bit more toned down with white, brown, and black the most effective.
Other casual hats will also be good like kettle shapes with the upturned brim and people Gone-with-the-Wind looks in braid-and-sewn straw, nevertheless the four key hats we centered on catch 75% or more of wholesale hats that are selling so focus on them first. Please keep this, well…below your hat…so all our competition doesn’t know what we’re up to.